Who We Are
Public Shift helps individuals or organizations connect with the people they serve, in a way that helps improve their community.
Call us if you need help responding to a public shift in attitudes or if you want to mobilize a public shift.
We create and strengthen meaningful connections through public relations, strategic communications and public consultation, based on a goal to foster long-term relationships.
With more than 20 years of experience in communications and engagement, we deliver strategies that work.
Public Shift's clients include government organizations, agencies, non-profits, new leaders, community groups, entrepreneurs, and start-up firms. We work with leaders who strive for better communities based on rich participation and social justice.
Our approach relies on transparency, respect and effective sharing of ideas and knowledge in a community.
We help achieve one or more of these objectives in each project: increase awareness; change perceptions; motivate participation; and/or influence behaviour.
You gain the best ways to connect, engage, mobilize and inspire the people in your community to meet your goals.
News release development and dissemination
Presentations that work
Issues and reputation management
Social media strategy
Web presence planning and implementation
Organizational communications strategy
Project/issue communications plans
Disaster preparations (MERP and incident plans)
Crisis and reputation management
Social media resourcing and strategy
Organizational change communications
Advocacy and network mobilization
Online community recruitment
Survey development and deployment
Public input planning and management
Community leadership development
Capacity building for community-based decisions
Civil society engagement
Full-Service Agency to Meet Your Needs
Public Shift has a variety of specializations and depth of experience in the range of communications and engagement activities. We can provide full spectrum services from planning to tactical implementation and measurement, or stand-alone pieces in your larger strategy. We provide these three business areas:
Training and Coaching
Learn best practices - fast
We will help your talented team or leaders incorporate effective methods customized to meet your objectives.
We specialize in media interview preparation for new or seasoned spokespeople, coaching for leadership in times of change, and team training for aligning communications plans with business strategy. We have mentored hundreds of communications professionals over the past two decades in event planning, media relations and strategic planning.
A solid road map to success
Our decades of strategic communications planning experience on a wide range of challenges will help you make an effective plan. We work with you to develop strategic plans for marketing services, mobilizing action, building your reputation, engaging stakeholders or preparing for a crisis.
We can provide basic help with issue analysis and advice, detailed research, and performance auditing, measurement and recommendations.
Getting Things Done
Implementing good plans
Public Shift uses the most effective tactics to achieve communications objectives.
We can implement your: disaster/crisis public relations; social media campaigns; communications documents; advertising; presentations; meeting facilitation; public input surveys; media relations services; and web development. We also provide: speakers for communications industry events; content development or editing for web, media relations, newsletters, presentations or reports.