Media and Public Relations
Convey Compelling Ideas
Public Shift leadership provides media relations expertise based on a decade of experience working as a journalist, followed by 20 years in media relations for high-profile organizations. This includes the first corporate social media strategies in Canada.We know what media organizations need and how to provide effective, transparent information through this vital, but evolving, channel.
As members of the Canadian Public Relations Society (CPRS), we take the code of ethics very seriously in our respect for citizens' interests while maintaining your reputation.
We can provide training and coaching, or full-service support from planning to measurement and tactical delivery in these primary areas:
Interview preparation
Media effectiveness planning
Presentations that work
Spokesperson coaching
Campaign management
Crisis communications
Issues and reputation management
ROI reporting on media and social media relations
Social media strategy
Promotions
Advocacy
News release development and dissemination
Newsletter management
Web presence planning and implementation