media scrum 2.jpg
media scrum 2.jpg
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Speaker
Speaker
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microphones
microphones
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interview
interview
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media scrum.jpg
media scrum.jpg
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Media and Public Relations

Convey Compelling Ideas

Public Shift leadership provides media relations expertise based on a decade of experience working as a journalist, followed by 20 years in media relations for high-profile organizations. This includes the first corporate social media strategies in Canada.We know what media organizations need and how to provide effective, transparent information through this vital, but evolving, channel.

As members of the Canadian Public Relations Society (CPRS), we take the code of ethics very seriously in our respect for citizens' interests while maintaining your reputation.

We can provide training and coaching, or full-service support from planning to measurement and tactical delivery in these primary areas:

  • Interview preparation

  • Media effectiveness planning

  • Presentations that work

  • Spokesperson coaching

  • Campaign management

  • Crisis communications

  • Issues and reputation management

  • ROI reporting on media and social media relations

  • Social media strategy

  • Promotions

  • Advocacy

  • News release development and dissemination

  • Newsletter management

  • Web presence planning and implementation