Media and Public Relations

Convey Compelling Ideas

Public Shift leadership provides media relations expertise based on a decade of experience working as a journalist, followed by 20 years in media relations for high-profile organizations. This includes the first corporate social media strategies in Canada.We know what media organizations need and how to provide effective, transparent information through this vital, but evolving, channel.

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As members of the Canadian Public Relations Society (CPRS), we take the code of ethics very seriously in our respect for citizens' interests while maintaining your reputation.

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We can provide training and coaching, or full-service support from planning to measurement and tactical delivery in these primary areas:

• Interview preparation

• Media effectiveness planning

• Presentations that work

• Spokesperson coaching

• Campaign management

• Crisis communications

• Issues and reputation management

• ROI reporting on media and social media relations

• Social media strategy

• Promotions

• Advocacy

• News release development and dissemination

• Newsletter management

• Web presence planning and implementation