Strategic Communications

Connect through plans integrated with your goals

We help create a two-way dialogue so you can learn from people in the community, then deliver messages that are relevant and compelling.

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With decades of experience using methods honed by the International Association of Business Communicators (IABC), we help synthesize overall business goals with the communications strategies that succeed.

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Public Shift has successfully created overall corporate strategies based on the business plans of municipal organizations, start-up companies and community groups. We have helped create effective communications strategies for individual products, social behaviour campaigns, and election marketing.

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Issues management requires higher level strategic planning that turns solid preparation into rapid information sharing.

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For public agencies, we can help integrate public input strategies with crisis communications planning, a method we were first to develop to advance the priority goal of any government: preserving safety and security of the people they serve.

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Public Shift makes sure you employ a range of the best integrated tactics--media relations, social media, events, multimedia, public connections, signage, advertising, and more--in the most cost-effective and aligned manner. 

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We deliver one or more of these services:

• team training on effective planning

• research and recommendations

• facilitated goal setting

• message mapping

• business plan refinement

• communications plan development and implementation

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The types of strategic communications we can support include:

• Organization or department business communications strategy

• Disaster preparations (MERP and event plans)

• Crisis and reputation management preparation

• Policy development

• Organizational change communications

• Open government

• Social media organization and strategy

• Community engagement preparation

• Election campaign implementation

• Brand development

• Advocacy and network mobilization

• Online strategic planning

• Marketing integration