Strategic Communications

Connect through plans integrated with your goals

We help create a two-way dialogue so you can learn from people in the community, then deliver messages that are relevant and compelling.

With decades of experience using methods honed by the International Association of Business Communicators (IABC), we help synthesize overall business goals with the communications strategies that succeed.

Public Shift has successfully created overall corporate strategies based on the business plans of municipal organizations, start-up companies and community groups. We have helped create effective communications strategies for individual products, social behaviour campaigns, and election marketing.

Issues management requires higher level strategic planning that turns solid preparation into rapid information sharing.

For public agencies, we can help integrate public input strategies with crisis communications planning, a method we were first to develop to advance the priority goal of any government: preserving safety and security of the people they serve.

Public Shift makes sure you employ a range of the best integrated tactics--media relations, social media, events, multimedia, public connections, signage, advertising, and more--in the most cost-effective and aligned manner. 

We deliver one or more of these services:

  • team training on effective planning

  • research and recommendations

  • facilitated goal setting

  • message mapping

  • business plan refinement

  • communications plan development and implementation

The types of strategic communications we can support include:

  • Organization or department business communications strategy

  • Disaster preparations (MERP and event plans)

  • Crisis and reputation management preparation

  • Policy development

  • Organizational change communications

  • Open government

  • Social media organization and strategy

  • Community engagement preparation

  • Election campaign implementation

  • Brand development

  • Advocacy and network mobilization

  • Online strategic planning

  • Marketing integration

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budget diagram.jpg
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politician facilitation.jpg
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emergency training 1.jpg
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election.jpg
election.jpg
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project timeline.jpg
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